Innovation Management and the Role of Organizational Culture
Keywords:
innovation management, organizational culture, leadership, employee engagement, communication, innovation strategies, organizational development, corporate cultureAbstract
Innovation management is crucial for the growth and sustainability of organizations in the modern competitive landscape. The role of organizational culture in fostering or hindering innovation is pivotal. This paper explores how organizational culture influences innovation management processes, focusing on cultural elements such as leadership, communication styles, and employee engagement. By evaluating key theories and frameworks, the paper provides insights into how companies can align their culture to support continuous innovation. This study also investigates various practices and tools that facilitate an innovation-friendly culture, with practical recommendations for managers to enhance their innovation strategies.
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Copyright (c) 2024 Zahid H. Chohan, Muhammad Aslam, Fariha Ahmed

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