Cognitive Science In Design Decision-Making: A Multidisciplinary Perspective

Authors

  • Usman Khalid Department of Management Sciences, COMSATS University Islamabad, Islamabad, Pakistan
  • Hassan Ahmed Department of Design and Human Factors, National University of Sciences and Technology (NUST), Islamabad, Pakistan

Keywords:

Cognitive Science, Design Decision-Making, Human Factors, Multidisciplinary Design., Human Factors, Multidisciplinary Design

Abstract

Cognitive science offers a framework for understanding how humans perceive, reason, and make decisions, which can significantly enhance design decision-making. Integrating cognitive principles into design management improves problem-solving, creativity, and user-centered outcomes. This article explores the intersection of cognitive psychology, neuroscience, and design studies, focusing on attention, memory, heuristics, and mental models in decision-making processes. Two graphical analyses illustrate cognitive process flow in design decisions and the influence of cognitive load on outcomes. Understanding these cognitive mechanisms enables designers and managers to structure design processes that align with human capabilities, fostering innovation and reducing errors in complex design environments.

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Published

2025-06-30

Issue

Vol. 2 No. 01 (2025): Journal of Design, Management and Sciences

Section

Articles

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Copyright (c) 2025 Usman Khalid, Hassan Ahmed

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