Evidence-Based Design Management: Applying Experimental Science to Organizational Innovation

Authors

  • Farwa Khalid Department of Education, University of Lahore (UOL), Lahore, Pakistan
  • Faisal Malik Department of Design and Innovation, National University of Sciences and Technology (NUST), Islamabad, Pakistan

Keywords:

Evidence-Based Design, Experimental Science, Organizational Innovation, Performance Metrics

Abstract

Evidence-based design management integrates experimental science methodologies into organizational design processes to improve decision-making, innovation, and performance. By applying systematic experimentation, data analysis, and scientifically validated metrics, design managers can evaluate the impact of design interventions on organizational outcomes. This article explores frameworks for integrating experimental research into design management, highlighting methods such as controlled studies, simulation modeling, and iterative testing. Two graphical analyses illustrate experimental workflow integration and performance improvements. The study demonstrates that evidence-based approaches enable organizations to align design decisions with measurable outcomes, enhancing innovation, efficiency, and strategic impact.

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Published

2025-12-19