Entrepreneurial Orientation and Firm Growth in Emerging Markets

Authors

  • Rubina Yasmeen Department of Management Sciences, University of Lahore
  • Muhammad Rizwan Department of Computer Science, University of Engineering and Technology, Lahore
  • Ayesha Khan Institute of Business Administration, Karachi

Keywords:

Entrepreneurial Orientation, Firm Growth, Emerging Markets, Innovation, Risk-Taking, Proactiveness, Competitive Aggressiveness, Market Expansion

Abstract

Entrepreneurial orientation (EO) is a key determinant of firm growth, particularly in emerging markets where firms face dynamic challenges and opportunities. This article examines the relationship between EO and firm growth, focusing on the dimensions of innovation, risk-taking, proactiveness, and competitive aggressiveness. We explore how firms in emerging markets can leverage EO to foster growth, enhance market share, and navigate challenges such as resource scarcity and competitive pressure. Drawing on empirical studies and theoretical insights, this paper contributes to a deeper understanding of how EO influences firm performance in emerging economies.

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Published

2024-12-31