Corporate Entrepreneurship as a Catalyst for Strategic Renewal

Abstract

Corporate entrepreneurship (CE) has emerged as a critical driver of strategic renewal within established organizations. This article explores the role of CE as a catalyst for the rejuvenation of corporate strategy and discusses its impact on organizational growth, innovation, and competitive advantage. The research highlights the significance of fostering an entrepreneurial culture within large enterprises and examines how CE initiatives can stimulate strategic changes, promote market adaptation, and lead to the development of novel products and services. The article also outlines the potential barriers to CE implementation and suggests best practices for overcoming these challenges to ensure long-term organizational sustainability.